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Hardly any consumers have ever complained that the companies they purchase from aren't shady and deceitful enough. No one has ever said, 'I trust this brand because its parent company is really good at lying to me and burying all of its mistakes” eupapeleo.com When you consider that just a 5% increase in customer retention can boost your profits by as much as 95% the rewards for gaining and maintaining customer trust are massive. In this post, we’ll share our top tips on how to gain trust and confidence from the most important people in your business – your customers – throughout the customer journey